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Model visioning
In the book, we describe how business models are useful for persuasion, for changing someone’s mind about something. Of course business models have many other uses as well: analysis, training, etc....
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The challenges of big sales and the promise of model visioning
I work in big sales. Sales is of course the business function of convincing customers to exchange money for goods or services. But what is big sales? Big sales is simply a question of size: when a...
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